Apr 19, 2024  
2017-18 Academic Catalog 
    
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2017-18 Academic Catalog [ARCHIVED CATALOG]

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HTM 103 - Marketing in the Hospitality Industry

Credits - 3 Lecture - 3
This course studies how marketing activities direct the flow of goods and services from product to consumer in the hospitality and tourism industry.
Prerequisite: WR 060 
Course Designation: C/T Elective - A maximum of 12 credits of college-level career and technical courses may be used as electives in the A.A.O.T. and the A.A.S. degrees.


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