BA 239 - Retail Promotion

Credits - 3 Lecture - 3
A general survey of the field of retail promotion including the study of retail advertising, display, layout, and the selection of appropriate media.
Course Designation: C/T Elective - A maximum of 12 credits of college-level career and technical courses may be used as electives in the A.A.O.T. and the A.A.S. degrees.