BA 223 - Principles of Marketing

Credits - 4 Lecture - 4
In this course, students will learn about the marketing process and the range of marketing decisions required for a company to sell products and services. The course explores the factors influencing how marketing decisions are made, including the impact of marketing decisions on an organization and its customers. Students gain a working knowledge of practical marketing and business vocabulary. Additionally, students analyze today’s global, highly competitive marketplace and evaluate influences on marketing decisions.
Prerequisite: WR 060 or higher
Term(s) Offered: Winter
Course Designation: Discipline Studies - A transferable course that meets distribution (group) requirements in the Associate of Arts Oregon Transfer (A.A.O.T.) degree and the Associate of Science (A.S.) degree. Elective - A transferable course that can be used to fulfill undesignated elective requirements in the associate’s degree programs.