Retail Management Certificate, L.T.O.Y.

  Business and Management  

  Human Resources  

Intended Program Outcomes:

This less-than-one-year certificate program is for current retail employees and for students who would like to become retail employees. This program is recognized by WAFC retail employers and identifies skills that lead to professional growth, hiring, and advancement opportunities. The program prepares the student for retail sales and management responsibilities; those who complete the program may be given preference in hiring, may be eligible for promotions, and may receive compensation to recognize their educational achievement. Learning experiences in this program are designed to assist the student in realizing the following outcomes:

• Define the different types of retail outlets and related principles for successful businesses
• Illustrate unique, competitive marketing strategies for retailers including advertising, public relations, and sales promotion packages
• Demonstrate the ability to use the computer and information services for business-related activities
• Understand the principles and methods for human resource/human relations management
• Demonstrate the ability to solve mathematical problems commonly encountered in hospitality-related business settings
• Utilize the technical skills for keeping business records and preparing financial statements
• Write effective routine, routing, and persuasive styles of written communication
• Employ successful verbal communication in a variety of settings