BA 223 - Principles of Marketing

Credits - 4 Lecture - 4
General survey of the nature and role of marketing with emphasis on products, pricing, distribution, and promotion.
Prerequisite: WR 060 or WR 065
Term(s) Offered: Winter
Course Designation: Elective - A transferable course that can be used to fulfill undesignated elective requirements in the associate’s degree programs.