Retail Management, (CC)

Intended Program Outcomes:

This certificate program focuses on developing core skills needed for entry-level sales or management positions in the retail industry. This one-year certificate program is designed to assist the student in realizing the following outcomes:

Define the different types of retail outlets and related principles for successful businesses
Illustrate unique, competitive marketing strategies for retailers including advertising, public relations, and sales promotion packages
Demonstrate the ability to use the computer and information services for business-related activities
Understand the principles and methods for human resource/human relations management
Demonstrate the ability to solve mathematical problems commonly encountered in hospitality-related business settings
Utilize the technical skills for keeping business records and preparing financial statements
Write effective routine, routing, and persuasive styles of written communication
Employ successful verbal communication in a variety of settings